We are seeking a visionary Director of Marketing to lead strategic marketing initiatives in the food manufacturing industry. This senior leadership role is responsible for driving brand growth, increasing market share, and enhancing customer engagement through innovative marketing campaigns. The ideal candidate will have a proven track record in developing and executing successful marketing strategies, with a passion for food and a strong understanding of digital marketing and consumer behavior.
Key Responsibilities:
-Develop and execute comprehensive marketing strategies to achieve business objectives.
-Conduct market research, analyze consumer trends, and identify growth opportunities.
-Oversee digital marketing, social media, website management, and promotional activities.
-Lead culinary photography and create point-of-sale materials for new and existing products.
-Monitor campaign performance and make data-driven adjustments to optimize results.
-Collaborate with sales, culinary, and other departments to align marketing efforts with business goals.
-Manage relationships with external agencies, vendors, and partners to execute marketing initiatives.
-Assist sales teams with presentations, administrative duties, and customer visits.
Qualifications:
-Bachelor’s degree in marketing, Business Administration, or related field (MBA preferred).
-Proven success in developing and implementing effective marketing campaigns.
-Experience in food marketing is a plus.
-Strong leadership, communication, and interpersonal skills.
-Proficiency in digital marketing, analytics platforms, and photography software.