At Blue Marble, our mission is to create purposeful products that inspire a love of learning in children and empower parents to raise thoughtful, confident kids. If you envision working for an award-winning company with a mission you can believe in, a playful and energetic culture, a talented team of coworkers, and a bright future, look to Blue Marble!
The Senior Brand Marketing Manager will develop comprehensive strategic brand marketing plans and execute tactical multi-media marketing campaigns to enhance brand affinity and product awareness, drive customer engagement, and incite purchase conversion. This role requires a self-motivated, strategic thinker with a deep understanding of brand management, digital media marketing, and consumer behavior, who can find creative solutions to business challenges in a highly collaborative environment.
Primary Responsibilities
- Brand Strategy Development: Lead the creation and implementation of brand marketing strategies that align with the company’s overall business objectives.
- Campaign Management: Oversee the planning, execution, and optimization of multi-channel marketing campaigns, including digital, influencer outreach and management, social media, email, and traditional advertising.
- Market Research: Conduct market research to identify trends, consumer insights, and competitive analysis to inform marketing strategies.
- Brand Positioning: Develop and maintain a strong brand identity and positioning across all marketing channels.
- Collaboration: Work closely with cross-functional teams, including Product Development, Sales, E-Commerce, Creative, Legal, Compliance, Finance, and Customer Service, to ensure cohesive brand messaging, customer experience, and achievement of intentional KPIs.
- External Partners: Collaborate with external licensors and vendor partners to ensure brand cohesion and process adherence and drive maximized partnership and promotional opportunities.
- Assets & Collateral: Lead development of sales and marketing collateral, including decks, video & photography assets, sales sheets, catalogs, and style guides, among others. Oversee development of marketing & product copy.
- Performance Analysis & Reporting: Monitor and analyze the performance of marketing campaigns and initiatives, providing senior leadership with regular reports and actionable insights. Deliver presentations summarizing key information on brand and marketing activities in creative and visual ways that effectively convey key information to executive core stakeholders.
- Budget Management: Manage the brand marketing budget, ensuring efficient allocation of resources to maximize ROI.
- Passionate & Social: Contribute passion, energy, and optimistic enthusiasm to the wonderful Blue Marble family culture!
Desired Qualifications
- Education: Bachelor’s degree in Marketing, Business Administration, or a related field. MBA preferred.
- Experience: Minimum of 5 – 7 years of experience in consumer products marketing and/or brand management, preferably in the toy or kids’ products field.
- Strong strategic thinking and analytical skills.
- Excellent communication and interpersonal skills.
- Proficiency in digital marketing tools and platforms.
- Ability to manage multiple projects and meet deadlines.
- Creative mindset with a keen eye for detail.
- Experience with MS Office Suite, Circana/NPD, and primary parent & teen-facing social media platforms (i.e., Instagram, TikTok, Meta/Facebook, etc.).
Workplace Arrangement
In-person collaboration is a key aspect of Blue Marble’s work culture. This role has been designated as a hybrid, with three days a week expected at corporate headquarters in Ashland, Oregon. This arrangement allows for a balance between in-person collaboration and remote work flexibility.
Blue Marble is proud to offer a generous and comprehensive benefits package, including:
- 401(k) with company match
- Health insurance with multiple plans to choose from
- Health savings account
- Dental insurance
- Vision insurance
- Employee assistance program
- Flexible work schedule
- Paid time off
- Parental leave
Note: This job description is not intended to be all-inclusive. Employees may perform other related duties to meet the organization’s needs.
Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Blue Marble is an equal-opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.