Position Type:
Winter – Spring Internship
Commitment:
Monday – Thursday: 9:00 AM – 5:00 PM
(32 hours per week during winter break)
*Flexible scheduling and fewer hours during the school semester
Compensation:
Paid (can also count towards course credit)
Description:
We are a rapidly growing cosmetics company seeking a Digital Marketing Intern. Social media and online presence are imperative in the contemporary marketing environment, especially in the beauty industry. The individual in this position is responsible for managing, monitoring, and growing all consumer communications, marketing connections, and public-facing duties. This role is integral to our company reputation – it will be your mission to generate positive public perception, maintain influencer connections, update social media channels, generate original ideas to grow our audience/customer base, and respond to customers and events in the beauty world!
We are looking for an energetic, driven, and flexible individual who is highly familiar with the makeup industry as well as the companies and influencers who make up the big world of beauty! The ideal candidate is an excellent writer, that possesses strong interpersonal and communications skills, and can join our team for the Summer of 2023. You will need an understanding of social media and an innate ability to create content and campaigns. You should also have a knowledge of and interest in beauty influencers – it will be your responsibility to cultivate and maintain relationships with them.
Because of the responsibility this position carries, we strongly prefer mature applicants with some experience in a Marketing or PR position. This position is an excellent opportunity for someone who has a passion for marketing, loves the beauty world, and is looking for growth opportunities.
Responsibilities:
Content Creation
- Photograph and edit images of products for usage on social media and website
- Plan, film, and edit video content for social use: TikTok, Reels, IG videos, etc.
- Create newsletters for our following herd to stay up to date
Social Media Management
- Plan and execute ad campaigns across social platforms (IG, FB, etc.)
- Report on ad performance and gauge ROI
- Research best ad practices for maximum ROI and performance
- Plan, theme, and curate content for social channels: Instagram, Facebook, Pinterest, Twitter, and TikTok
- Engage with community by commenting and liking posts
- Grow audience/following across social platforms
- Monitor brand reputation re: social media platforms (Twitter, Facebook, Youtube)
- Build and strengthen brand reputation in beauty sphere
Influencer Activities
- Understand expectations and requirements of influencer recruiting
- Find potential influencers, once approved, reach out and enter information within database
- Communicate with beauty influencers and companies re: partnership and promotion
- Plan influencer send outs and pack shipments
Requirements:
- Some experience in relevant PR or marketing position
- Excellent writing skills (we may request a writing sample)
- Knowledge of and able to use various social media platforms
- Strong communication skills
- Ability to manage many professional relationships at once
- High familiarity with customer-based interactions do’s and don’ts
- Familiarity with beauty industry and social media world
- Flexible skills, original ideas, and excitement about growth
- Reliable transportation to and from work as this will be an in-office position
- Experience with editing photographs and videos is preferred, but not required