About Pure Mitti
Pure Mitti is an Ayurvedic personal care brand built on the rituals passed down through generations of South Asian women. We make toxin-free, plastic-free soaps, dish bars, and totes rooted in ancient ingredients like turmeric and neem. We sell on TikTok Shop, Amazon, Faire, Etsy, and in retail stores across the US. We are a small, fast-moving founder-led brand and we run on mission, impact and authenticity.
The Role
We’re looking for a college student or recent grad who lives on TikTok and Instagram, genuinely cares about clean living, and is excited about using AI tools to work smarter. You’ll be hands-on from day one : creating content, engaging with followers, repurposing videos, and helping us grow two accounts that are already gaining momentum.
What You’ll Do
- Film, edit, and post 4–6 TikTok and Instagram Reels per week using content filmed by the founder
- Repurpose TikTok content for Instagram (remove watermarks, reformat captions, re-upload natively)
- Write captions and hooks optimised for TikTok search keywords and Instagram engagement
- Engage with followers daily – respond to comments, reply to DMs, build community
- Design Instagram carousel posts using Canva templates aligned to our brand aesthetic
- Use AI tools (Claude, CapCut AI, Nano Banannas etc.) to speed up content drafting, creating visual content, editing, and scheduling
- Track weekly analytics – views, saves, shares, follower growth and report what’s working
- Research trending sounds, hooks, and formats relevant to our brand, clean beauty, and toxin-free living
- Help maintain a content calendar and ensure consistent posting across both platforms
What We’re Looking For
- Currently enrolled in or recently graduated from a college or university
- Active TikTok and Instagram user who understands how both algorithms work
- Experience creating short-form video content, even personal content counts
- Genuinely curious about AI tools and already experimenting with them
- Strong written communication – you can write a caption that makes someone stop scrolling
- Self-starter who can work independently and hit deadlines without being chased
- Passion for clean beauty, sustainability, Ayurveda, or conscious living is a big plus
- Canva skills or willingness to learn quickly
What You’ll Learn
- How to grow a brand from the ground up on TikTok and Instagram
- Real-world AI workflows for content creation, scheduling, and analytics
- How a founder-led CPG brand operates across multiple sales channels
- Content strategy, hook writing, and what actually drives engagement
- How to build a social media presence that converts followers into customers
How to Apply
Send an email to puremitti@gmail.com with the subject line “Social Media Intern [Your Name]” and include:
- A short note on why Pure Mitti and why now
- Links to your TikTok and/or Instagram accounts (personal is fine)
- Pick any video from our current tiktok account and give me an example of a different hook idea
- Any AI tools you currently use and what you use them for