Leveraging LinkedIn (profile, personal brand, effective networking, job search)

Unsure how to use LinkedIn in your job search? Want more value for your effort in networking? Learn more here!

Step 1: Overview / General information

The Power of LinkedIn – presentation video – delivered by Jeff Stoltzfus 2024-09-09

The Power of LinkedIn – presentation slides – delivered by Jeff Stoltzfus 2024-09-09

Step 2: Building Your Profile

Clues to Your Personal Brand.pdf (1-page worksheet by Jeff Stoltzfus)

How To Create An Impressive LinkedIn Personal Brand (article)

How to instantly improve your LinkedIn profile headline (article)

How to Write a Dazzling LinkedIn Summary (article)

Step 3: Building Relationships (Your Network)

Effective Email Introduction Requests.pdf (1-page guide by Jeff Stoltzfus)

LinkedIn Invitations and Endorsements.pdf (1-page guide by Jeff Stoltzfus)

How To Write Networking Emails That People Can’t Ignore (article with detailed examples)

Alumni on LinkedIn – Smith School

Alumni on LinkedIn – UMD

Referrals and Connecting to Other People’s Connections (video demo by John Malone)

Step 4: Job Search

An Obscure but Important Part of LinkedIn (Let recruiters know you’re open)