Consumer Products, E-Commerce and RetailGraduate Marketing AssociationMarketing

Marketing Foundations: Ecommerce

Ecommerce means customers can buy products with a click of a button. The question is, will they buy from you or your competitors? A successful ecommerce marketing strategy can help you effectively reach your target customer, generate more sales, and capture repeat business. In this course, digital marketing consultant Sam Dey reveals the marketing tactics and tools you need to increase conversions and revenue. Sam explains how to build an effective ecommerce site that leverages platforms that customers already love, like Amazon, eBay, and YouTube. He shows you how to take advantage of free traffic, and then demonstrates how paid traffic fits into your marketing strategy. Finally, Sam steps through how to optimize touchpoints throughout the marketing funnel—from email to product landing pages—to increase your conversions.

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