About Sela
Sela is the market-leading AI voice agent for mortgage lenders. Founded in 2024, we’ve grown like crazy (~$0->13M in 20 months), and currently count 5 of the 10 largest independent mortgage banks in the U.S. as enterprise customers. If we’re successful, the cost of owning a home in the US will become ~1% cheaper. We’ve raised $21M across our Seed and Series A from top investors.
Why this is a huge opportunity
Around 1% of the U.S. labor force works in phone sales, representing roughly $100B of annual salary, and the industry is poised at the brink of complete disruption. We are at the cutting edge of this economic transformation, one of the first companies creating real, durable economic value through applied AI.
Buying a house is the largest financial decision most people make in their lives, and homeownership is tied to many other purchases, including life insurance, homeowners insurance, alarm systems, home renovations, solar panels, and more. By owning the mortgage vertical, we will own the relationship with the consumer, allowing us to serve as the essential AI infrastructure for high consideration consumer sales.
Why Join
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Crazy growth: The market pull is exhilarating – we’ve grown 10x in the past 12 months and more than 100x since our seed round, all without a dedicated sales or marketing team. Building something that people want so badly is the best feeling you can have in a startup.
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Team and Culture: We are a high-agency team where the bar is high and everyone makes the people around them better. Collaboration and intensity are core team values: people truly care about their work and their coworkers. At the same time, we don’t take ourselves too seriously.
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Challenging problems: Outperforming human sales teams on half a million daily calls is not easy. Low-latency, real-time infra. 99.9% uptime. Enterprise-grade privacy and security. Advanced simulation and evaluation systems. Flexible A/B testing. AI scheduler and dialer. We own the whole stack and we do not compromise on quality.
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Well-funded: We’ve raised $21M+ in total funding, most recently a $15M Series A in June 2026.
THE ROLE
You’ll be the CEO’s closest partner and our first Business Operations hire. The job has two halves. You’ll own a set of commercial functions outright — contracts, reporting, pricing — and you’ll be the person the CEO hands whole problems to: the urgent, ambiguous, high-stakes ones that don’t have an owner yet. Most of this doesn’t exist today, so you’ll be building it rather than maintaining it. This role is for a generalist who wants scope instead of specialization. The specifics will change as the company changes. What stays constant is that you own outcomes.
WHAT YOU’LL OWN
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The commercial engine, end to end. Driving customer contracts and MSAs through legal, negotiation, and redlines to signature, and keeping enterprise deals moving between executive touch points. You won’t be doing this alone on day one — our CEO will be in the room with you through the early negotiations — but you’ll own the process and the outcome.
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The operating and reporting infrastructure, built from scratch. Key operating metrics, revenue operations, and GTM reporting that give the team and the board a clear read on the business. Today, most of this lives in scattered spreadsheets and in the CEO’s head.
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Pricing. The analysis, the structure, and the reasoning behind what we charge as we continue to move upmarket.
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The CEO’s leverage. You’ll take whole problems off his plate and hand them back finished: board materials and investor updates, the operating cadence that keeps a fast-growing team pointed in the same direction, follow-through on decisions that would otherwise sit, partner relationships, and the special projects nobody owns yet. Handed to you whole, not in pieces.
WHAT WE’RE LOOKING FOR
Must-haves
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2–4 years in consulting, investment banking, private equity, or venture capital — you’ve been trained to take a messy problem apart and build the analysis yourself
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Business operations experience at a startup
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Strong commercial instincts — you can hold your own in a negotiation and across the table from an enterprise legal team
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A clear, direct communicator — you can explain what the numbers mean to someone who won’t read the spreadsheet
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High agency — you don’t wait for a defined scope; you find what’s broken and go fix it
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Comfort working closely with a founder — you can take a half-articulated problem and come back with it solved, not with more questions
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Technically curious — you don’t need to be technical, but you should want to understand how an AI product actually works
Nice-to-haves
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Exposure to enterprise contracting, MSAs, or procurement cycles
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Experience at a high-growth startup, or in financial services, mortgage, or fintech
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Familiarity with revenue ops tooling, BI, or SQL (Cursor can help with the rest)
BENEFITS
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150k – 200k base + equity
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Top-of-market medical, dental, and vision coverage for you and your dependents
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401(k) with a top-of-market employer match
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Unlimited PTO
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Hybrid in-office schedule: four days a week together in SF, with a flexible remote day on Wednesdays