Jolie is the owner of Accounting Connections, a Connecticut-based company that helps small businesses develop effective accounting practices. Wearing many hats in order to run her own business, Jolie tells us she finds the most gratification in customer satisfaction!
Transcript
>> My name is Jolie, Jolie Swanson. And my company is Accounting Connections. Accounting Connections is a combination of everything that I've done so far in my, you know, 25-plus years in business. I've found that I have a passion for working with small business. It kind of takes me back to those days of junior achievement. And small businesses, they're everywhere. And they're just on every Main Street and tucked in little industrial parks. But they all have something in common which is a need to have a strong relationship with an accountant. So I'm not an accountant, but I understand the need for the relationship. Likewise, there are all these accountants that really like to be able to help small businesses, these independent CPAs, but they are so busy doing all the work that they don't necessarily have time to get out and meet with the small businesses and find out what their needs are. And so I created this business where I get to bring the two of them together and introduce the CPAs to business owners who need their particular skill set and then help to manage the projects and advocate for the small businesses. It's just a combination of everything that I've done. And it's just working beautifully. It's what everybody says about an entrepreneur. You're wearing 15 different hats. So a day for me is directed by the clients that are going to need to see me out in the marketplace. So I have some servicing activities that I need to do to keep in touch with clients and projects. I have my marketing hat. So I work with college students to actually go into the marketplace and scope out for those people who are interested in services. I have my IT hat, making sure that my systems are all working and my information is being processed. I have my account management had working with the CPAs and finding out how things are going with them and managing projects through the queue. And today is my HR hat. So I'm here at the UConn career fair looking to hire some new talent for the business. So there's everything and you're, so a typical day is based on what the needs are of the market that particular day but also the seasonal needs for growing my business and taking care of deadlines and taking care of CPAs and business owners.
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